Our Process

Clarify the Goal
  • What is your goal?
  • Who is your audience?
  • How much time do we have?
  • Do you have examples of what you want?
  • What formats do you need?
  • Secure a call/meeting to advance the project.
Shape the Story
  • What are you trying to say?
  • What style works best?
  • What is the tone of the piece?
Design and Build
  • Expect to see storyboards, mood boards, models.
  • We’ll review music, sound effects and voice over options.
  • Test look and feel on design leads.
Animate
  • Expect to see your models move to music and voice over
  • At this point we work on timing and animation style
Texture & Light
  • At this point we refine the textures and tweak on lighting.
  • You will see what the final product will look like in motion.
  • In photography, this would be point where we apply make and set up the shot with lighting.
Render & Composite
  • At this point, we render it out, bring it into competing software.
  • Here we add visual effects, text treatments and color treatments.
  • Think of it like Photoshop, but for video.
Refine and Deliver
  • Expect to see the project coming together with Sound design, voice over, energy and stunning visuals.
  • Since the start of the project we’ve kept in din what formats you needs. At this point we’ll create versions and resolution for all your destination platforms.